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    Home»Technology»Staples Center in L.A. to Be Renamed Crypto.com Arena
    Technology

    Staples Center in L.A. to Be Renamed Crypto.com Arena

    Sponsorship deal at home of Lakers and LeBron James is cryptocurrency industry’s latest move to gain mainstream recognition
    Urban EmpireBy Urban EmpireNovember 22, 2021No Comments1 Min Read
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    The Staples Center, home to LeBron James and the Los Angeles Lakers, will be renamed the Crypto.com Arena after a Singapore-based cryptocurrency brokerage paid to sponsor the sports and concert venue.

    The arena’s owner, AEG Worldwide, said it struck a 20-year naming-rights agreement with Crypto.com. The digital-currencies company agreed to pay $700 million over the life of the agreement, according to people familiar with the deal. The name change would take effect Dec. 25.

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